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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague.
Secondary research is defined as an analysis and interpretation of primary research. The method of writing secondary research is to collect primary research that is relevant to a writing topic and interpret what the primary research found.
Market research generally involves two different types of research: primary and secondary. Primary research is research you conduct yourself (or hire someone to do for you.) It involves going directly to a source —usually customers and prospective customers in your target market — to ask questions and gather information. Primary research is conducted with the help of the primary sources available whereas secondary research is conducted on the basis of some data collected from someone who had got it from some source. This is the major difference between primary and secondary research.
On the contrary, Secondary research is a research method which involves the use of data, already collected through primary research. The main difference between primary and secondary research lies in the fact that whether the research is conducted previously or not. The primary research was presented first to the board as we decided it was most useful in making an informed decision. 15 people found this helpful In order to accurately predict the popularity of a product in development, a company should conduct their own primary research, rather.