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Primary Market Research Methods

Questionnaires/Surveys

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Defining Primary Data in Market Research

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What Are Some of the Methods Used to Collect Data in Statistics?
How Can You Collect and Analyze Data?

Primary research is typically designed to answer precise questions for the researcher. This sort of research is commonly used by businesses to gather data about their target markets or products.

It can be particularly valuable when launching new products or services. Interviews are the most common form of primary research. A well-prepared interview can be a good way to gather detailed information about a subject. Preparations should include a series of questions and follow-ups designed to elicit the needed information, as much as background on the interviewee as possible and a way to record the conversation.

Because of technology advances, it is now easier than ever to conduct interviews. Interviews can done in-person, over the phone, via e-mail or video chat, or even through a texting device such as a cell phone. As an interviewer and researcher, it is important to keep the focus of the conversation on those things wished to be learnt. Surveys and questionnaires are other common forms of primary research.

As in interviewing, it is always best to have a well-defined plan before beginning a survey or questionnaire. Some things that should be included in a survey plan include who is going to be surveyed, how they will access the survey that is, will it be on paper, in-person or on the Internet?

Primary research can also include focus groups. A focus group is a group of people brought together to discuss their thoughts, opinions and feelings about a specific topic, product or service. Focus groups can provide invaluable information to a researcher because it is the one form of primary research in which the participants are allowed to interact with other participants.

There is a moderator or leader of the discussion to keep the group on task, but a goal of a focus group is to encourage the free flow of ideas and opinions from the participants. For this purpose researcher will interact with employees to observe their behavior in order to assess their job satisfaction.

The investigator will carefully observe and interact with the workers to know whether they are satisfied with their job or not. But the identity of the investigator should not be revealed. Observation method gives the opportunity to record the customer behavior directly. This method is costly and time consuming as compared to other methods of data collection. Results of the observation method could be distorted with personal biases and thinking of the investigator.

This is a method of primary data collection in which questionnaire is used as a data collection tool. Several interviewers are sent to the respondents with interview questionnaire under the guidance of research in defined interview environment.

It is described in terms of time, place and numerous other factors which have influence over interviewees. Personal interviews are categorized into self-administered questionnaires; door-to-door interview, mall intercept surveys, executive interview and purchase intercept technique. This is one of the most significant primary data collection methods. The significant features of the telephone interview are: Telephone interview is known as dominant and cost-effective method because of the following reasons:.

Mail survey is a primary data collection method in which questionnaire is used as a data collection tool. In mail survey, researchers mail questionnaires to the respondents. The respondents then fill the questionnaire and return at their convenience. Some of the important advantages of using mail survey for data collection are given below:. UPD students at Great zimbabwe university wil find it useful utoo. Educating People For Tomorrow. Higher chances of random selection of units among the population having telephone connections.

Higher probability of discontinue conversation; it may result in incomplete interview. Colleagues of the respondent may fill the questionnaire on behalf of respondent.

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Key Differences Between Primary and Secondary Data

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Primary Data Collection: In primary data collection, you collect the data yourself using qualitative and quantitative methods. The key point here is that the data you collect is unique to you and your research and, until you publish, no one else has access to it.

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Data collection is a process of collecting information from all the relevant sources to find answers to the research problem, test the hypothesis and evaluate the outcomes. Data collection methods can be divided into two categories: secondary methods of data collection and primary methods of data collection.

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Chapter 2: Research Methodology Research methodology process includes a number of activities to be performed. These are • In some primary data collection methods there is no control over the data collection. Incomplete questionnaire always give a negative impact on research. CLASSIFICATION OF DATA TYPES PRIMARY DATA SECONDARY DATA 5. PRIMARY DATA The data which are collected from the field under the control and supervision of an investigator Primary data means original data that has been collected specially for the purpose in mind This type of data are generally afresh and collected for the first time It is useful for current studies as well as for future .

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Primary research is designed to meet your unique and specific needs. This fundamental research is conducted by you (if you're on a tight budget), or by a research firm that you hire for the project—usually a firm that comes recommended by a colleague. The research can include focus groups, surveys, interviews, and observations. Defining Primary Data in Market Research Primary data is information that you collect specifically for the purpose of your research project. An advantage of primary data is .